About Sarmazian Brothers – Flooring & Paint Experts in Guelph, Cambridge & Kitchener-Waterloo

Your trusted family-owned flooring and paint store serving Guelph, Cambridge, and Kitchener-Waterloo for over 40 years.

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Our Mission

At Sarmazian Brothers, our mission is simple: To sell the best products with the best value and service while treating every customer with family pride and providing a relaxed, state-of-the-art environment.

Happy couple reviewing a project estimate
Sarmazian team

The Sarmazian Story

What started in 1970 with four brothers — Tony, Harry, Steve, and Jack — working as professional carpet installers has grown into one of Ontario’s most trusted flooring retailers. Their dedication to quality workmanship and customer service quickly set a new industry standard.

From those humble beginnings, Sarmazian Brothers expanded into retail, offering a full range of hardwood, carpet, tile, vinyl flooring, area rugs, and premium paints. Along the way, they’ve earned recognition including the Flooring Institute of Ontario Dealer of the Year and the Trillium Dealer of the Year Award.

Expert Knowledge, Exceptional Value

Flooring is one of the biggest investments you’ll make in your home — and we want you to love it for years to come. That’s why our family-owned team takes the time to:

Provide expert flooring advice

Offer competitive pricing directly from trusted manufacturers

Deliver professional installation for lasting results

With decades of experience and countless happy customers, we are proud to be known for quality products, excellent pricing, and unmatched service.

Proud Member of the NFA

NFA logo

As a member of the National Floorcovering Alliance (NFA), Sarmazian Brothers is recognized as a leader in the Canadian flooring market and for our ongoing commitment to integrity, service, and innovation.

Beautiful entryway with light wood flooring

Celebrated Achievements

Guelph & District Home Builders Association logo

Trade Partner of the Year” – 2020, 2021, 2022, 2023, 2024, 2025

Kneeless tool

Innovation in Flooring Installation – The Kneeless Carpet Stretcher

Our dedication to the craft of flooring led us to create the Kneeless Carpet Stretcher — an internationally acclaimed tool that makes carpet installation easier, faster, and safer for professionals. With over 200,000 YouTube views, this patented device has changed the way installers work, offering precise tension and placement without strain.

Buy Kneeless

Award-Winning Showrooms

Step inside our award-winning showrooms in Guelph, Cambridge, and Waterloo and experience flooring like never before. Our spacious, interactive displays let you see, touch, and imagine your new space.

When you shop with Sarmazian Brothers, you’ll enjoy:

Direct savings from manufacturer partnerships

Personalized design guidance from expert staff

Professional installation by certified craftsmen

After-sales service to ensure long-lasting satisfaction

We proudly serve homeowners across Guelph, Cambridge, Kitchener, Waterloo, Hamilton, and Milton, Ontario.

Our Locations

Home Builder Division

Book your free consultation

Proud member of:

Gran Highland Home Builders Association transparent logo
Waterloo Regional Homebuilders Association
Fuse logo
GVCA