Residential Flooring In Waterloo, Guelph & Cambridge — hardwood, vinyl, carpet & tile

Serving our community for over 40 years

Your home deserves flooring that looks beautiful, stands up to daily life, and fits your budget. At Sarmazian Brothers, we have helped homeowners across Kitchener-Waterloo, Cambridge, Guelph, Hamilton, and Milton choose and install the right floors since 1970, backed by over 56 years of family-owned expertise, six consecutive Trade Partner of the Year awards, and membership in the National Floorcovering Alliance (NFA).

Whether you are renovating a single room or reflooring an entire home, our Sales & Design Consultants will guide you through every option, from waterproof luxury vinyl for your basement to wide-plank hardwood for your living room. Our certified installation team will make sure the finished result exceeds your expectations.

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NFA member

Trade partner of the year 2020 – 2025

3 Ontario showrooms

Serving Ontario since 1970

Find the perfect floor for every room

Thousands of options from Mirage, Shaw, COREtec, mohawk, Karastan, Mannington, Daltile, and more – hand-selected for quality, durability, and value.

Hardwood

Nothing adds warmth and long-term value to a home like real hardwood. We carry both solid and engineered hardwood from brands like Mirage (we are a Mirage Elite Dealer), Mannington, and Bruce — available in oak, maple, walnut, hickory, and specialty species. Engineered hardwood performs well in Ontario’s seasonal humidity swings, making it ideal for main floors, bedrooms, and open-concept living areas.

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Bright dining room with luxury vinyl wood flooring, a wooden table with grey upholstered chairs, and floor-to-ceiling windows.

Luxury vinyl (LVP/LVT)

Waterproof, scratch-resistant, and available in styles that rival real hardwood and natural stone — luxury vinyl is the fastest-growing flooring category in Ontario homes. Our COREtec, Torlys, Karndean, and Mannington collections are built for high-traffic kitchens, mudrooms, basements, and bathrooms where moisture resistance is critical. Many options feature attached underlayment for faster installation and a quieter underfoot feel.

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Carpet

For bedrooms, family rooms, stairs, and anywhere you want softness and warmth underfoot, carpet remains a top choice. We carry plush, textured, patterned, and performance carpets from Karastan, Shaw, Mohawk, Masland, Fabrica, Godfrey Hirst, and Anderson Tuftex — including stain-resistant and pet-friendly options that hold up to busy households. Our in-stock carpet selection is ready for fast installation when timelines are tight.

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Tile

Tile is the go-to for bathrooms, entryways, laundry rooms, and kitchens — anywhere that sees water, mud, or heavy foot traffic. Our Daltile, Marazzi, and MSI collections include ceramic, porcelain, large-format tile, mosaics, and natural stone options. Whether you want a modern subway tile backsplash or a heated porcelain floor in your ensuite, our team can help you find the right product and coordinate professional installation.

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Laminate

Today’s laminate delivers the look of real hardwood at a more accessible price point — with scratch, dent, and fade resistance that makes it a smart choice for rental properties, playrooms, and high-traffic hallways. Our laminate collections from Torlys, Mohawk, and Mannington include water-resistant options that expand where laminate can be installed in your home.

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Modern Scandinavian living room with brown leather sofas, exposed wood ceiling beams, and a patterned geometric area rug.

Area Rugs

Complete your space with a designer area rug or a custom-bound rug cut to your exact dimensions. Our showrooms carry a curated collection of area rugs in contemporary, traditional, and transitional styles — plus a custom binding service that lets you turn any carpet roll into a one-of-a-kind rug.

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Why Homeowners Across the Region Choose Sarmazian Brothers

Choosing a flooring store is about more than product selection — it is about the people behind the products and the experience from first visit to final installation. Here is what sets us apart:

56 Years of family-owned expertise

Founded in 1970 by four brothers who started as professional carpet installers, Sarmazian Brothers has grown from a one-trade crew into one of Ontario’s most recognized flooring retailers — while staying family-owned and community-focused. When you work with us, you are not a ticket number. You are a neighbour.

Award-winning showrooms in Three Cities

Visit our showrooms in Waterloo (865 Weber St N), Cambridge (471 Hespeler Rd), or Guelph (575 Woodlawn Rd W) to see, touch, and compare flooring in person. Our interactive displays and spacious layouts make it easy to envision your finished room — and our Roomvo Room Visualizer tool lets you upload a photo of your space and preview floors digitally before you commit.

Try the Room Visualizer

Manufacturer-direct pricing

As a member of the National Floorcovering Alliance (NFA), we have direct buying relationships with every major flooring manufacturer. That means you get better pricing than box stores — without sacrificing selection, quality, or service.

Professional installation by certified craftsmen

Beautiful flooring only performs as well as its installation. Our installation team brings decades of hands-on experience to every project — from subfloor preparation and moisture testing to final trim and transitions. We stand behind every installation with manufacturer-backed warranties and our own workmanship guarantee.

Financing through Fairstone

A flooring project is a significant investment. We offer flexible financing through Fairstone Financial so you can get the floors you want now and pay over time. Ask your Sales Consultant or apply online.

Learn about financing

In-stock & clearance ready

Large in-stock selection for fast installation. Plus a clearance section with discounted flooring.

What Our Customers Say

Real reviews from homeowners across the Kitchener-Waterloo region.

We had a basement renovation in January 2024, with the flooring completed by Sarmazian Brothers Flooring. Raffi was amazing at tailoring our needs for a ballroom dance surface and placing it on the basement cement. Two years later, the floor still looks brand new with no scuff marks from our dance shoes or heavy play area from our grandchildren. There were a few surprises that surfaced during installation, and Raffi and his team were excellent to work with and found solutions.

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CLS

This is a very good place to visit, Patrick is always ready to help. I’ve been there 3 times with my husband. His customer service is top notch. Thank you Patrick

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Olu Temi

Would recommend Sarmazian and Therese Hanna as your flooring consultant. Huge selection at store (almost makes it difficult to choose) of quality products. Carpet and flooring installation was done by a crew of professional trade staff. Big thanks!

...

Alan Stauch

Why the Right Flooring Partner Matters

Flooring is one of the largest investments in your home and one of the hardest to undo if something goes wrong. A poor product choice leads to premature wear. Incorrect installation causes squeaks, gaps, or moisture damage. And shopping at a big-box store often means navigating aisles alone with no expert guidance on what actually works for Ontario’s climate, your household, or your subfloor conditions.

See the Difference a Local Flooring Store Makes

At Sarmazian Brothers, every residential flooring project starts with a conversation. Our Sales & Design Consultants ask the right questions; How much foot traffic does the room get? Do you have pets or young children? Is there a concrete subfloor or radiant heat? Our experts match you with products that will perform for the way you actually live, not just the way a showroom sample looks.

That hands-on, start-to-finish approach is why homeowners from Waterloo to Hamilton keep coming back and why builders have named us Trade Partner of the Year six years running.

Your Residential Flooring Project in Three Steps

From the first visit to finished room – we handle everything.

Book Your Free Consultation

Visit one of our three showrooms, request a free in-home estimate, or schedule a Shop at Home appointment. A Sales & Design Consultant will review your space, discuss your goals, and help you narrow your options. You are welcome to borrow samples through our Sample Sign-Out Program to see how they look in your own lighting and décor.

We Handle the Details

Once you have chosen your flooring, our team takes care of precise measurements, material ordering, scheduling, and coordination. If financing is needed, we will walk you through Fairstone options before installation begins. On installation day, our certified craftsmen arrive on time, protect your home, and complete the job to manufacturer specifications.

Love Your New Floors

After installation, we do a final walkthrough to make sure every detail meets your expectations. Your new floors are covered by manufacturer product warranties and our workmanship guarantee — and our after-sales service team is here if you ever need us.

Frequently Asked Questions About Residential Flooring

What is the most durable flooring for a busy Ontario home?

Luxury vinyl plank (LVP) and porcelain tile are the most durable options for high-traffic households. LVP from brands like COREtec is waterproof, scratch-resistant, and handles Ontario’s temperature and humidity swings without expanding or contracting. Porcelain tile is virtually indestructible in entryways, kitchens, and bathrooms. For living areas and bedrooms, engineered hardwood offers real-wood beauty with better dimensional stability than solid hardwood in our climate.

How much does residential flooring cost in Waterloo?

Flooring costs vary by material, room size, and installation complexity. Laminate and carpet start at a lower price point, while premium hardwood and natural stone are at the higher end. The best way to get an accurate number is to request a free estimate — we will measure your space and provide a detailed quote with no obligation. We also offer financing through Fairstone to make larger projects more manageable.

Do you offer free estimates?

Yes. We offer free in-home estimates across our service area, including Waterloo, Kitchener, Cambridge, Guelph, Hamilton, and Milton. One of our estimators will visit your home, take precise measurements, and provide a written quote that includes materials, installation, and any preparation work needed.

Can I see how the flooring will look in my room before I buy?

Absolutely. Our Roomvo Room Visualizer lets you upload a photo of your room and preview different flooring products in your actual space — from your phone, tablet, or computer. You can also borrow physical samples through our Sample Sign-Out Program to compare colours and textures in your own home before making a decision.

What flooring is best for basements in Ontario?

Basements in Ontario are prone to moisture from concrete subfloors and seasonal water table changes. Waterproof luxury vinyl plank (LVP) is the top recommendation — it will not warp, swell, or grow mould if moisture is present. Porcelain tile over a DITRA membrane is another excellent choice. We generally advise against solid hardwood in below-grade spaces unless a full vapour barrier and subfloor system is installed.

How long does flooring installation take?

A typical single-room installation takes one day. Whole-home projects usually run two to five days depending on the scope, material, and any subfloor preparation required. Your Sales Consultant will give you a specific timeline during the estimate process so you can plan accordingly.

Do you carry in-stock flooring for fast projects?

Yes. We maintain a large in-stock selection of hardwood, vinyl, carpet, and laminate at all three showrooms — ready for fast pickup or installation. If your timeline is tight, ask about our in-stock options. We also have a dedicated clearance section with discounted flooring at unbeatable prices.

View Clearance Flooring

Ready to Start Your Flooring Project?

Whether you are refreshing a single room or transforming your entire home, Sarmazian Brothers is here to help — from the first design conversation to the final installed plank. Visit one of our award-winning showrooms in Waterloo, Cambridge, or Guelph, book a free in-home estimate, or call us today.

Waterloo: (519) 783-1310

Cambridge: (519) 624-1499

Guelph: (519) 837-2120

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